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18/12/2013: Welcome to Winning Wednesday

Wednesday is derived from the Norse god, Odin who was their supreme god and god of victory.

Read me my story! That is not such a trivial request in any business. Getting a beta reader for your web content and brochure information can help to make your message much more effective.

Having been privileged to beta read a novel and a non-fiction book for Sarah Banham recently, the principal is one that can be applied to business copy to make sure it is working as hard as it can work.

What's the difference between a beta reader and a proof reader? This lies in the scope of tha activity. Proof reading is a vital stage before publishing anything about your business to make sure that the grammar, spelling and language are correct and overall, the document makes sense. Beta reading goes one step further in regarding the quality of the message as well.

Particularly with copy writing for your business, everything has to be perfect. The information content must be accurate, but at the same time, attractive and stimulating. The narrative must lead the reader to the only logical conclusion; that they need you to supply the products and services in question.

With a trusted beta reader or two, you can ask them to judge whether your story works or not. If they don't confirm that they would respond favourably, rewrite until it has the desired effect.

Over the years, hundreds of small businesses have trusted the Village Websmith to get their message across clearly and powerfully, so if you don't have the time or the tools to write your web copy and get it beta read, talk to us about how cost-effective a Webinthebox® site can be. For more information, just call us on 0203 239 0350 or click in the header of any page to send an email.

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